Win More Deals,
Lose Fewer Leads
Track every lead, every customer conversation, every deal — with M-Pesa payments, WhatsApp follow-ups, and TRA-compliant invoices baked in. Built for Tanzanian sales teams.
TRA VFD setup in 1 business day · M-Pesa live in 24 hrs · No credit card required
500+
Tanzanian businesses
32%
Lift in close rate
24/7
Dar es Salaam support
14 day
Free trial
Everything your sales team needs
A complete CRM, built around how Tanzanian businesses actually sell — across walk-ins, WhatsApp, phone calls, and field visits.
Visual Sales Pipeline
Drag-and-drop deals through stages you define. See every rep's pipeline at a glance.
WhatsApp + SMS Inbox
WhatsApp Business + SMS gateways unified into one inbox; every message logged to the right contact.
M-Pesa Payment Links
Quotations send with M-Pesa / Tigo Pesa / Airtel Money payment links. Customer taps; the deal closes itself.
Lead Assignment
Auto-route leads by territory, product, or rep capacity. No more "I thought you were calling them."
TRA VFD Invoicing
One click converts a deal to a TRA-compliant invoice. Fiscal receipt transmitted to TRA instantly.
Forecasting & Reports
Per-stage win rates, rep performance, and pipeline health — without exporting to Excel.
Perfect for these industries
From first message to closed deal
A complete sales motion built around Tanzanian customer behaviour — WhatsApp-first, mobile-money-first, TRA-compliant by default.
Capture every lead
Web forms, WhatsApp, SMS, walk-ins, imported lists. All flow into one inbox; auto-assigned by your rules.
| 68 | |
| Web form | 31 |
| SMS reply | 19 |
| Walk-in | 15 |
| Imported | 9 |
Move deals through stages
Drag through your pipeline. Add notes, schedule follow-ups, attach quotations, log every customer touch.
- ○New · 24
- ●Qualified · 11
- ●Quote sent · 7
- ●Negotiation · 4
- ●Won this month · 9
Send a quote, get paid
One click → quotation. Customer taps the M-Pesa / Tigo Pesa / Airtel link. TRA fiscal receipt issues automatically.
- ✓Sent · 09:14 (WhatsApp)
- ✓Opened · 09:18
- ✓Paid via M-Pesa · 09:31
- ✓VFD receipt → TRA · 09:31
- ✓Receipt → customer · 09:32
Keep customers, grow LTV
Auto-follow-up sequences. Birthday SMS. Post-sale check-ins. The CRM does the work your reps forget to.
- ✓Day 7 post-sale: feedback request
- ✓Day 30: re-order reminder (where relevant)
- ✓Birthday: TZS 5,000 voucher
- ✓90 days quiet: win-back offer
- ✓Annual review with top 20 customers
What CRM looks like in practice
Illustrative scenarios drawn from the operations Tawala CRM is designed to support. Named customer case studies will be published as customers sign off.
"Most lead conversations in Tanzania happen on WhatsApp. Pulling those threads back into a CRM where each is tied to a deal is the difference between losing leads and closing them."
Sales manager
Mobile-money agent network · Arusha
"A quotation with an embedded M-Pesa payment link converts faster than one waiting for a bank transfer. Tanzanian buyers tap once and the cash arrives the same day."
Pharmacy owner
Dar es Salaam
"Multi-city sales is where territory routing pays back its setup. Leads from Mbeya should reach the Mbeya rep — not the head-office inbox three days later."
Multi-branch director
Construction supplies · Mwanza
Built around how Tanzanian businesses actually sell
Most CRMs were designed for the US or Europe. Once you add TRA VFD, three mobile-money networks, and field-based agents covering Mwanza to Mtwara, the gaps show up fast. Tawala starts where they stop.
TRA VFD on every invoice
Real-time fiscal receipts to TRA. No separate device, no end-of-day reconciliation panic.
M-Pesa, Tigo, Airtel built in
Quotations carry payment links. Customers pay; CRM updates the deal. No manual work.
WhatsApp Business native
Your reps already live in WhatsApp. Tawala lives there too — every message logged automatically.
24/7 Tanzania-based support
Swahili and English. Phone, WhatsApp, on-site visits across Tanzania.
Common questions
Does Tawala CRM work offline?
Yes — the mobile app keeps working for up to 8 hours offline (deal updates, notes, photos, voice memos). Everything syncs the moment connection returns. Important for field sales in lower-connectivity regions.
How do I import customers from my existing system?
Upload an Excel/CSV with customer details. Tawala auto-detects fields (name, phone, email, company, last contact, etc.) and you confirm the mapping in a single screen. Larger imports get hands-on help from our team.
Can different reps see different customers?
Yes — role-based permissions and territory rules. A rep in Arusha sees only Arusha leads (or whatever scope you define). Managers see everything. Owners get a global view.
Does it work on phones and tablets?
Yes. The Tawala mobile app is purpose-built for Android (where most Tanzanian sales reps are) and works on iOS too. Web app for managers and admins.
How long is the free trial?
14 days, full access to every CRM feature. No credit card required to start.
Can I cancel anytime?
Month-to-month plans cancel anytime. Annual plans don't auto-renew unless you tell us to.
What if I outgrow CRM and need other modules?
Add Inventory, Finance, HR/Payroll, Projects, Wakala, or any other module à la carte. Pricing prorates. Same login, same data, no migration.
Where is Tawala based?
Dar es Salaam. Our entire support, engineering, and customer-success team is local.
Ready to win more deals?
Join 500+ Tanzanian businesses running their sales on Tawala. 14 days free, no credit card required.
No credit card · 30-day money-back · Cancel anytime